The Future of AI-Generated Content for Text Marketing
Discover how AI SMS marketing can enhance your texting campaigns
Generative AI is the buzzworthy technology of the moment. Everyone is talking about the future of AI and how it will impact different lines of work, including the wonderful world of text marketing.
Whether you’re still trying to wrap your head around AI-generated content or wondering how to incorporate it into your SMS marketing campaigns, we’re here to unpack it all for you.
Follow along to find out all the ins and outs of the future of AI in marketing and how it can influence (and improve!) your text marketing strategies.
What Is AI-generated Content?
Before we jump into AI-generated content, let’s back up and briefly address what exactly AI is in the first place.
In short, AI, or artificial intelligence, refers to a machine such as a computer or a robot designed to complete tasks usually done by a human. For example, some AI can self-drive vehicles, while others can produce content.
And that’s how we arrive at AI-generated content.
AI-generated content is copy produced by a machine called generative AI. It can write articles, blogs, emails, social media copy, and even text messages. For instance, you’ve probably heard of ChatGPT, a natural language processing tool with AI technology designed to produce conversation dialogues. ChatGPT has countless use cases, as you can turn to it to help you brainstorm topics for an essay, rephrase your copy, analyze data, or even draft an article in a certain style and tone.
How Does AI-generated Content Work?
As advanced as this AI technology may be, it can’t read your mind. It still requires human intervention for it to perform its tasks accurately. Therefore, you need to provide the generative AI with prompts to receive the output you expect.
This means giving the platform parameters and instructions that tell it what kind of AI-generated content to spit out. Your prompt could come in the form of a question or a text with information that helps it deliver a response that aligns with what you had in mind. When experimenting with the technology, you’ll find that tweaking your directives will generate different responses.
For instance, you might create a prompt that says, “Provide marketing copy for a text message about an upcoming sale.” However, you may find that the examples are too broad or too long, so you could alter the prompt to say, “Provide marketing copy for a text message in 150 characters or less about a liquidation furniture sale.” The more descriptive you are with your prompts, the more the technology will understand your request.
Why Is AI-Generated Content Important for Text Marketing?
As previously mentioned, AI technology can produce all kinds of marketing content, from landing page copy to social media posts. However, for our purposes, we will focus on AI-generated content's role in text marketing campaigns.
The future of SMS marketing most certainly involves AI-generated content. After all, when it comes to your SMS marketing strategy, it's important to create engaging copy that resonates with your customers.
However, if you don't consider yourself a wordsmith, you might find it challenging to constantly brainstorm different topics and experiment with different ways of showcasing your products or services. You may feel like repeating yourself in every message, or your approach has gotten stale.
Whatever the case, that's where generative AI can lend a hand. When you provide a prompt that includes specifics about your products, services, customer data, and marketing goals, it'll offer suggestions that you can place directly into your SMS texts or use as a launching pad to inspire your ideas. You can even program it to have automated conversations with your customers over text. Did we mention it can do all this in seconds?
Using an AI content generator not only helps save you time and energy when it comes to building your text marketing campaigns, but it can also help you think outside the box and approach your marketing strategies from a different perspective. Rather than just sending the same kinds of messages, this technology can encourage new ways of connecting with your customers. And in terms of using it for your customer service needs, you can program it to respond to specific customer questions, inquiries, and concerns over text.
Above all, generative AI can give you the confidence to develop successful marketing strategies, even if you're new to the game.
The Role of AI in Personalization
One of many useful aspects of generative AI technology is that it learns and adapts over time based on the information you provide. You see, the more information you include in your prompts, the more it'll use to influence its responses.
So, how can I use AI-generated content to personalize my text marketing campaigns? You can use AI-generated content to personalize your text marketing campaigns by providing generative AI with customer data. You can input customers' actions and behaviors, so the technology analyzes that data and develops customized marketing messaging geared toward specific customers. For example, AI-generated content may include specific product recommendations based on customer preferences.
This level of customization can improve engagement rates, drive conversions, and boost your ROI, as the content adds value to the customer experience.
The Impact of AI on Customer Experience
Now that we have a better understanding of how AI content generators can improve the marketer's experience, let's consider how the future of AI in marketing impacts the customer's experience.
Because generative AI can help personalize your messaging and tailor it to your customer's needs and preferences, you'll find that your customers are more likely to be engaged with your content and interested in interacting with it. This includes AI SMS marketing content for your campaigns and the content produced within your chatbots that quickly and efficiently address customer questions and concerns.
AI SMS marketing content enhances the customer experience because customers get the kinds of information they want, whether that's product recommendations or answers to their questions. This automated, streamlined communication can respond, engage, and interact with your customers, increasing customer loyalty and driving customer engagement.
How to Ensure That Your AI-Generated Content Is High-Quality
It helps to think of AI-generated content as a partnership between the marketer and the technology. As exciting and informative as the technology may be, it's still crucial that you oversee the responses to make sure it aligns with your marketing goals and complies with marketing regulations. This involves proofreading the reactions, adjusting, and ensuring no spelling or grammatical errors.
Don't get lazy and rely on technology to do all the work for you—if you want to produce high-quality content, always give the results a second set of eyes before incorporating them into your SMS marketing campaigns.
How to Use AI-Generated Content to Personalize Your Text Marketing Campaigns
A big part of the future of AI in marketing involves personalization. When you leverage data and create detailed prompts, you'll receive AI content suggestions and ideas that can help you craft a more personalized text marketing campaign.
For instance, generative AI can incorporate customer data, such as customer names, preferences, and purchase histories, to develop relevant and valuable messaging to individual customers.
Instead of using generic messaging or your usual marketing language, AI-generated content gets you thinking about new concepts and encourages you to experiment with how you communicate with your customers.
How to Track the Performance of Your AI-Generated Text Marketing Campaigns
As with any text marketing campaign, it’s important to monitor the performance of your AI SMS marketing messages to ensure you’re getting the kind of engagement that you want to see. For example, what do your open rates look like? And are you hitting your click-through goals?
While you should certainly use your texting platform’s reporting and analytics dashboard and tools to monitor your campaigns, you can also use generative AI to perform A/B testing. You can get the technology to spin multiple versions of messages, and then you can test them against segment audiences to determine which performed the best. Based on the results, you can build a stronger AI SMS marketing campaign to which your customers are more likely to respond.
The Importance of Privacy & Data Compliance
With the future of AI in marketing comes concerns around privacy and data compliance, in which case, you might find yourself asking, what are some of the ethical considerations of using AI-generated content for text marketing?
Some ethical considerations when using AI-generated content include ensuring your content complies with SMS marketing laws, understanding the potential for bias in data outputs, and determining whether to disclose that your marketing copy is AI-generated. It's also important to decide how your customer data is stored and protected, who has access to it, and what practices are in place to prevent data leaks, identity theft, and other misuse of personal information.
If you have questions or want to learn more about generative AI for SMS marketing with EZ Texting, start a free 14-day trial (no credit card required) today!
Best practices for using AI-generated content for text marketing involve:
- Experimenting with different prompts.
- Providing data-driven inputs.
- Using the outputs to create innovative copy and explore new marketing ideas.
Reviewing and proofreading every response before incorporating it into your marketing campaigns is essential, ensuring that all messaging complies with SMS marketing rules and regulations.
Some of the benefits of using AI-generated content for text marketing include generating content ideas and text messaging copy faster than ever, enhancing your customer service experience, improving your customer engagement rates, and creating personalized marketing copy that inspires and informs your customers.
The future of AI-generated content for text marketing opens up opportunities to improve customer communication by developing highly personalized and targeted messages that resonate with customers. This, in turn, can contribute to higher conversion rates, increased customer loyalty, and improved ROI.