Text Messaging for
Gyms & Fitness Centers 

With the power of text message marketing gyms, fitness centers, and weight-loss programs can boost their lead generation, reach clients more quickly, and streamline the sign-up process.

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45% of potential clients would choose a service or brand after receiving an SMS1

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83% of millennials open SMS messages within 90 seconds of receiving them2

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78% of consumers would like to be able to text a business3

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90% have gained value from an SMS loyalty program4

How Gyms Are Using Text for Marketing & Operations


Discover Text Marketing Opportunities for Gyms, Weight-Loss Centers & Fitness Studies

   Attract New Clients with Special Offers
Offer mobile coupons, discount codes to first-time visitors.

   Boost Repeat Sales with Loyalty Programs
Offer your loyal customers special discounts and rewards via text.

   Rebook Appointments - Fast
Don't lose revenue due to a late cancellation. Text reminders and discounts to members to help keep classes full.

   Deploy Payment Reminders
Keep cash flowing with automated payment reminders and receipts.

   Send Alerts & Notifications
Keep clients and members informed by sharing urgent notifications about closings, class cancellations, and more.

   Gauge Satisfaction & Gather Feedback
Let members know their thoughts are important by sending text surveys.

   Start a Mobile Loyalty Program
Reward your most engaged members and clients by offering special discounts and exclusives via a text-based mobile loyalty program.

   Send Empty Gym Alerts
If you see an open gym, notify members when they’ll have the best access to the fitness center.

   Manage Scheduling & Operations
Quickly handle last-minute schedule changes and find replacements for classes and training sessions in a snap!

   Send Notifications & Alerts
Keep your team safe, engaged, and productive with critical text alerts and notifications that are delivered in real time.

TCPA Compliance: Above & Beyond

We make TCPA compliance easy with features including double opt-in security, automated opt-out functionality, and SafeSTOP, to add required opt-out messaging with one simple click.
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Which EZ Texting Plan Is Right for You?

No matter which plan you choose, EZ Texting’s reliability and expertise will be backing your gym’s text message campaigns. No hidden fees. Trial for free. Cancel anytime.


Our Customers Love Us. The Feeling’s Mutual.

Gyms and fitness centers are growing their businesses every day with EZ Texting.


EZ Texting


465 reviews


Exactly what we were looking for!

The site is so easy to navigate. You can import your contacts and send group texts with no problem. If your message is too long the program lets you know that it will be sent as a SMS message.


Easy to use for small business

Honestly, what I like best Is how simple the site is to navigate. Other texting sites are not as easy to use. And I really like the price. Most other companies charge way more for much less


A great way to reach clients

If you contact clients or have them contact you, you absolutely need texting capability in your business. EZ Texting provides not only that, but a host of useful features and excellent customer support!

Jann Parker

“Honestly, what I like best is how simple the site is to navigate. Other texting sites are not as easy to use. Everything is laid out really well. And I really like the price. Most other companies charge way more for much less.”

Health, Wellness and Fitness

Powerful SMS Marketing Features

Dedicated Short Codes

Boost engagement and brand awareness with a memorable 5-6 digit textable number

Contact Management

Easily upload existing contacts then personalize, group, and segment for fast targeting

MMS Picture Messaging

Drive engagement with your own dynamic image or one of millions of free Shutterstock images

Group Texting

Message all your contacts at once, or segment into groups for quick

Two-Way Texting

Conversational texting allows for easy one-to-one connections to your customers

List Growth Tools

EZ Texting offers multiple ways to grow your opt-in list, including Keywords, QR codes, and digital sign-up
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Streamline Your Workflows with Custom App Integrations

EZ Texting works closely with popular applications like Constant Contact, HubSpot, Shutterstock, and Squarespace to help you integrate texting into your campaigns with ease.

  • With our easy-to-use integrations, you can quickly sync systems to one another — without the need for a developer.
  • Automate contact management across platforms — including CRM tools, email marketing systems, and thousands of apps.
  • Integrate promotional SMS with your existing gym or fitness center’s marketing workflows to be more organized, efficient, and productive.

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How to Get Results with Text Messaging for Gyms, Fitness Centers & Wellness Programs

Find out how to use high-engagement marketing tactics to increase sign ups, convert more leads, and develop loyalty programs for your gym, weight-loss center, health club, or studio.


Frequently Asked Questions

Yes, in fact SMS marketing is a great way for a gym or wellness studio to follow up after a personal training session. It’s a low-pressure way of communication that clients will love because it’s both convenient and accessible. Many lead nurture programs are beginning to incorporate SMS — for fitness it can be used to convert a prospect from a free trial session to a paying customer. However, like email marketing, texting is a permission-based activity, so the recipient needs to opt in before the gym sends a promotional SMS.

No matter the size of the gym, text message marketing has many uses. A gym can utilize an SMS service provider like EZ Texting to generate new leads by using a Keyword campaign coupled with an incentive. However, a fitness center text message strategy could also incorporate reminders and alerts to decrease no-shows, and many gyms send promotional SMS to encourage referrals and re-enrollments. Additionally, fitness centers are enhancing their client communications with SMS services, sending payment reminders, booking links, and even urgent notifications.

Whether it’s a coach’s motivating weight-loss text reminder or a gym’s promotional SMS, text message marketing services are improving the bottomline for businesses across the health and wellness industry. For example, a chain of weight-loss centers needs to cut down on the administrative work around billing, and they are already collecting client mobile numbers during the sign-up process. The accounting team for the weight-loss center can send a text alert that includes a link to the invoice and/or online bill payment system. And with EZ Texting’s API or custom integrations, these tasks can be easily added to existing workflow.

Yes, gym SMS messages can be used to remind a client of an upcoming appointment. With text messaging’s 98% open rate, it’s a highly effective method of communication. Yet it is important to consider that SMS marketing for gyms, like email marketing, is an opt-in-only activity, and senders must seek permission from the recipient. Fortunately, a texting platform like EZ Texting offers multiple ways to acquire new subscribers, from shareable sign-up links and embeddable sign-up forms to Keyword campaigns. Or fitness centers can also include an opportunity to subscribe to reminder texts in the registration or POS process.

1 https://techjury.net/blog/sms-marketing-statistics
2 https://www.forbes.com/sites/kaytiezimmerman/2016/09/25/millennials-prefer-communicating-via-text/?sh=73830bf96ade
3 https://www.retaildive.com/ex/mobilecommercedaily/how-text-marketing-can-help-court-and-maintain-customer-loyalty
4 https://financesonline.com/sms-marketing-statistics