SMS Messaging

Nothing gets your messages seen faster, by more customers and clients, than SMS messaging — your must-have, mobile-first communications tool.

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What is SMS Messaging

What is SMS Messaging?

SMS is a mobile marketing essential that businesses are using every day to grow their reach, streamline their operations, and boost their bottom lines. An SMS message...

  • must be 160 characters or less.
  • may contain a link and emojis.
  • is perfect for two-way texting.

You can send text messages of more than 160 characters in length, or that contain images, audio, or video, but those messages are distinct from SMS and are called MMS (Multimedia Messaging Service) messages.

While the term “SMS” specifically refers to messages of 160 characters or less, it’s worth noting that it has also become a casual term for text marketing in general. To dig deeper into SMS, visit our comprehensive Guide to SMS Marketing.

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Quick start Guide

of texts are opened

Quick start Guide

of consumers want to receive texts from businesses

Quick start Guide

of millennials prefer SMS for deliveries, promotions, and surveys

Quick start Guide

of texts are read
within 10 minutes

Benefits of SMS Messaging for Your Business


With a 98% open rate, SMS is the fastest, most reliable way to reach your audience.


Reach your audience with text messages for as little as $0.01 per contact.


Everyone with a mobile phone can send and receive text messages.

See Why Customers Trust EZ Texting with Their SMS Messaging

"Time is of the essence, and EZ Texting gets the message right to my customers, right now,” says Jann Parker, Horse Sales Manager at the oldest horse auction in Montana. She says, “They get clickin' and get on their horse hunt!" The power of SMS messaging with EZ Texting can help your business, too!

How Businesses Use SMS Messaging

Notifications & Alerts

Notifications & Alerts

Sending SMS notifications and alerts is a very popular use case. Why? With a 98% open rate, you know your message will be seen.

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Quick Messages

Quick Messaging

More than 70% of text messages are read within 10 minutes of receipt. When it’s critical that your message is read ASAP, text is the only answer.

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Appointment Confirmation

Appointment Confirmations & Reminders

Customers and businesses agree — nothing saves time like the convenience and simplicity of an appointment confirmation or reminder SMS.

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Payment Solutions

Payment Solutions

Sending scheduled or automatic payment reminders can help cut back on costs while turning outstanding payments from red to green.

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Frequently Asked Questions


SMS messages are plain text messages with fewer than 160 characters and can contain links and emojis.



SMS text messages are plain text messages with a limit of 160 characters. MMS text messages can be up to 1,600 characters per message and may include images or a video.



SMS text messages cost 1 credit per contact to send.