What is SMS Messaging?
SMS is a mobile marketing essential that businesses are using every day to grow their reach, streamline their operations, and boost their bottom lines. An SMS message...
- must be 160 characters or less.
- may contain a link and emojis.
- is perfect for two-way texting.
You can send text messages of more than 160 characters in length, or that contain images, audio, or video, but those messages are distinct from SMS and are called MMS (Multimedia Messaging Service) messages.
While the term “SMS” specifically refers to messages of 160 characters or less, it’s worth noting that it has also become a casual term for text marketing in general. To dig deeper into SMS, visit our comprehensive Guide to SMS Marketing.
of texts are opened
of consumers want to receive texts from businesses
of millennials prefer SMS for deliveries, promotions, and surveys
of texts are read
within 10 minutes
Benefits of SMS Messaging for Your Business
With a 98% open rate, SMS is the fastest, most reliable way to reach your audience.
Reach your audience with text messages for as little as $0.01 per contact.
Everyone with a mobile phone can send and receive text messages.
See Why Customers Trust EZ Texting with Their SMS Messaging
"Time is of the essence, and EZ Texting gets the message right to my customers, right now,” says Jann Parker, Horse Sales Manager at the oldest horse auction in Montana. She says, “They get clickin' and get on their horse hunt!" The power of SMS messaging with EZ Texting can help your business, too!
How Businesses Use SMS Messaging
Frequently Asked Questions
SMS messages are plain text messages with fewer than 160 characters and can contain links and emojis.
SMS text messages are plain text messages with a limit of 160 characters. MMS text messages can be up to 1,600 characters per message and may include images or a video.
SMS text messages cost 1 credit per contact to send.