SMS Marketing for
Transportation, Couriers
& Moving Services

To set up text appointment scheduling for a moving company or any kind of transportation logistics business, you can use a texting application like EZ Texting. If you are already using online appointment software, you can likely integrate it with your EZ Texting account using Zapier to set up an SMS workflow. If you are not, we offer direct, two-way messaging as well as bulk texting so that customers can text you to make an appointment and you can use your account to respond and confirm. In order to reduce no-shows and last-minute cancellations, a simple method is to create a Reminder Campaign that will send automated appointment reminder texts at a specified time before the appointment that can include a link to change or cancel the booking or request a text reply to confirm the appointment.

There is no best or worst marketing strategy for taxi services, but many transportation, logistics, and moving companies are turning to digital marketing to keep up with the changes in consumer habits. Between 2019 and 2021, the average American’s daily screen time has increased by 50%, so traditional advertising like print and radio have proven less effective for marketing to a wide audience. Popular ride-share companies like Uber and Lyft benefited greatly from the digital revolution, but they also used tried-and-true marketing methods to break into local markets, like offering discounts, promotions, and competitive pricing to increase customer loyalty. Taxi services, charters, and new rideshare companies can take advantage of SMS marketing’s high engagement rate of 98% to get promos and mobile coupons directly in front of customers, and even use them to launch loyalty programs.

To create a marketing strategy to promote a moving company, you need a method of attracting new sales leads and also a way to nurture and convert those leads. Digital marketing for moving companies can include a combination of channels like SMS, social media, SEO, content, and an optimized website. When a marketing campaign for moving services includes multiple channels that are reiterating the same promotional messaging, i.e. omnichannel marketing, we generally see the most success. For instance, you may create a targeted social media ad that includes a discount like 10% off a local move for filling out a lead gen form requesting the prospect’s name, mobile number, and email address. Then you can use a texting application like EZ Texting to send a series of sales nurture texts like the 10% off promo, customer reviews or testimonials, an offer for a 5-minute quote via video chat, and more.