Dedicated Short Codes

A dedicated short code is a 5 or 6-digit textable number that is reserved for exclusive use by your organization or brand. Dedicated short codes offer guaranteed throughput, zero Keyword restrictions, and low messaging fees.

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Dedicated Short Code

What Is a Dedicated Short Code?

A dedicated short code is a 5- or 6-digit textable number reserved for exclusive use by one organization or brand. Dedicated short codes make your marketing memorable and, when paired with a Keyword like “LOYALTY” or “JOIN,” allow for a convenient and low-friction way to exponentially increase your contacts list.

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Stat 90

of Americans own a smartphone device with SMS capabilities

Stat 86

of millennials prefer SMS communications for deliveries, promotions, and surveys

Stat 75

of text messages are opened within the first three minutes of receipt

What Are the Benefits of a Dedicated Short Code?

From improved brand recognition and reputation management to low messaging fees, there’s more than one reason to start using a dedicated short code in your text marketing.

Brand Recognition

Reserve a memorable short code exclusive to your organization and it will quickly become an essential part of your marketing mix. 

Dedicated Throughput

Text at scale with increased messaging speeds, dedicated throughput, and enhanced deliverability — ensuring your messages arrive quickly and reliably.

Low Messaging Fees

Cost-effectively reach your audience with competitive messaging fees and volume-based discounts. The more you send, the more you save.

Reputation Management

Retain complete control over the messages sent over your line to protect your reputation and ensure compliance with carrier requirements.

Unlimited Keywords

Unlock any Keyword, any time for use in exciting text-to-join campaigns, dynamic MMS campaigns, and more. The options are endless.

Types of Dedicated Short Codes

There are two types of dedicated short codes: a random short code and a vanity short code. They both offer the same functionality, and require the same approval, but vary in textable number selection.

MMS on Phone

Vanity Short Code

A vanity short code is typically a memorable number, such as 858585, or one that can spell a phrase, similar to a vanity license plate. Vanity numbers are easier to remember and can be beneficial when a customer sees or hears it on radio, in a video, in print, and on billboards.

MMS on Phone

Random Short Code

A random dedicated short code is a number that is randomly generated. These are good for businesses that are on a budget, but are less memorable than their counterpart and more similar to a typical license plate number.

Dedicated Short Code Pricing

We'll help you get started with guaranteed throughput, unlimited Keywords, credit rollover, and low messaging fees, all at competitive rates.


Credits can be used to send SMS (1 credit) and MMS (3 credits) texts*

Credits per Month
Cost per Credit

One-Time Setup

Covers carrier app fees and services for SMS and MMS messaging**

Standard Setup

(6 - 12 Weeks)


Accelerated Setup

(3 - 6 Weeks)


Dedicated Short Code Leasing Fees

Monthly subscription that covers carrier leasing and hosting fees

Random Code


Vanity Code


*   Carrier Pass-Through Fees are billed separately based on exact usage.

** SMS Carriers: Alltell, AT&T, Boostmobile, Cellcom, Cellular One, Cellular South, Centennial Wireless,
     Cincinnati Bell, MetroPCS, nTelos, Nextel, Unicell, T-Mobile, US Cellular, Verizon, Virgin Mobile

     MMS Carriers: Alltell, AT&T, Cricket, Sprint, T-Mobile, US Cellular, Verizon Wireless

Dedicated Short Codes

See how a dedicated short code can drive swift list growth, boost engagement, and transform your business.

How to Get a Dedicated Short Code?

With EZ Texting you get a team of experts every step of the way. We’ll work directly with the wireless carriers to provision your number and get it up and running in no time.

Step 1

Step 1

Carrier Approval Form

Cellular providers want to know what type of messages you plan on sending before approving your application. Our team of experts will do the heavy lifting and work with you to complete the necessary forms for approval.

Step 2

Step 2

Provision & Test Your Number

Once we’ve secured your dedicated SMS short code, the wireless carriers will test it to make sure all of the information on the approval form was accurate. Then they’ll issue their final approval and provide you with your dedicated short code.

Step 3

Step 3

Launch Your Text Campaign

You’re ready to start using your new dedicated short code. Be sure to advertise your short code across all your marketing collateral, including in-store signage, social channels, collateral, print ads, and more.

Frequently Asked Questions


With the carrier elimination of shared short codes, a dedicated short code is the only way to send messages from a short phone number, such as 858585. A dedicated short code can improve your marketing efforts and help to grow your contact list faster.



Yes! Dedicated short codes allow you to send bulk SMS or MMS messages with a dedicated throughput and low messaging fees.



Simply contact us and one of our team members will get in touch to discuss your needs and start the application process.