A Guide to Text Message Marketing Compliance

With overall engagement rates of 98%, and the fact that 90% of people respond to new text messages within 30 minutes, text message marketing offers unparalleled effectiveness.

But before you can add this incredible growth engine to your marketing toolbox you need to know a thing or two about compliance. According to the Telephone Consumer Protection Act (TCPA), a consumer who wants to receive text messages from a business MUST give express permission to be contacted.

Compliance is a scary word, we know, but if you can brave learning two or three simple rules and best practices the riches of text marketing await!

In this guide, we'll walk you through the ins and outs of compliance in the text marketing space, from opt ins and opt outs, to age gating and how EZ Texting’s built-in safety features can help keep you compliant.