How to Be a Successful Real Estate Agent

#1

Set Goals

Setting goals is crucial to every professional’s success, and real estate agents are no exception. Making S.M.A.R.T. goals (Specific, Measurable, Achievable, Relevant, Time-Bound) gives you something to work toward and a way to hold yourself accountable. In addition, your goals can encourage you to push yourself harder, remain competitive, and stay on track, all while keeping your eyes on the prize.

Make time to set some achievable goals in your field, whether that’s a set number of houses you’d like to sell in the next six months or an exact amount of commission you want to earn within the year. Write down your goals and monitor your progress, making sure to adjust or update them when needed.

#2

Be Accessible

Working as a real estate agent can sometimes feel like you’re on call 24/7. While that’s not always the case, especially once you establish yourself, it’s a good idea to be available to your clients as much as possible. Sure, a call that wakes you up at 7 a.m. on a Sunday morning might feel like a pain, but accepting that call could be the difference between landing a client or not.

Reply to client texts as soon as you receive them, respond to emails within a timely manner, listen to your voicemails, and return phone calls ASAP. Even just taking the time to answer a quick question or text a few photos over can help make your clients feel valued and supported.

#3

Join Other Real Estate Agents

Two heads are better than one, right? That certainly can be the case when it comes to growing your real estate business. Teaming up with other realtors in your area is a great way to pool resources, expand your reach, learn trade tricks, and gain experience. Not to mention, having more than one person to support your clients and address their needs can earn you major brownie points in the customer service department.

Yes, it might mean splitting your commission for a bit, but teaming up with other professionals can work wonders for your reputation and knowledge of the industry.

#4

Share on Social Media

Social media isn’t just something the kids are on these days. Many adults (AKA prospective clients) use social media to seek out properties and professionals.

The most successful realtors create social media profiles on platforms like Instagram, Facebook, LinkedIn, Twitter, and even TikTok to expand their reach and get more exposure. If you don’t have social media accounts, you’re missing out on a big opportunity to showcase your business, drum up interest in your properties, and acquire new leads. We recommend jumping on the bandwagon because this trend is not going away anytime soon.

#5

Use SMS Texting

As you know, the real estate world moves fast, so SMS texts make it easier (and faster!) for you to send out notifications to ensure your clients are in the know with the most up-to-date info. After all, you don’t have time to wait for your clients to open their emails or listen to their voicemails hours—or even days—after they receive them. And that’s precisely why SMS texts can make all the difference because consumers are more likely to open text messages first over any other form of communication.

With an SMS platform like EZ Texting, you can send text messages directly to prospective and current clients, providing them with real-time information, from open house invitations and walk-through appointments to property photos and pricing updates.

#6

Get to Know Your Community

If you want to know how to be a successful real estate agent, it’s essential that you start by getting to know your community. The more you understand the neighborhoods where you’re buying and selling property, the more knowledgeable you will be to your clients. When you know local information, like where the best schools are and what the political climate looks like, you’ll become a trustworthy resource, and your clients are sure to turn to you first.

#7

Become a Familiar Face within Your Community

Get involved in your community. Where can you show up? And how can you contribute? Maybe that means signing up for the town’s annual bake-off to raise money for the school district or hosting a beach clean-up to tidy up the local shoreline.

When community members begin to recognize your name and associate it with positive initiatives in the community, there’s a good chance they’ll feel more inclined to do business with you. Furthermore, your face just might be the first to come to mind when they’re looking to buy, sell, or rent.

#8

Know the Market

As a successful real estate agent, you’re more than just someone who facilitates a buying or selling opportunity. Instead, you have the chance to become your clients’ advocate and confidant, offering them valuable information about the market.

You must know your market inside and out. For example, what are current market conditions? What are comparable properties going for? And what’s the average sale time for a property of this size?

Do your research and be familiar with market trends, industry news, and property values to instill confidence in your clients and empower them to make informed buying and selling decisions.

#9

Take Advantage of Tools

The best real estate agents know how to work smarter, not harder, and many tools can make this achievable. First, turn to tools that automate your work, whether scheduling social media posts, organizing your client contact information, or managing your properties. From SMS platforms that oversee your text marketing campaigns to lead generation tools that round up prospective clients, these programs will do the heavy lifting in the background, so that you can focus on the important stuff.