6 Mother's Day Marketing Ideas to Celebrate All Mothers
Nurture Your Customers and celebrate all the mothers out there this Mother’s Day with these creative Mother’s Day promotions via SMS text marketing for your retail business.
Mother’s Day is an important holiday to honor our mothers (and anyone who has nurtured us along the way), but it is also an important time for businesses and organizations to celebrate their customers and contributors. Due to the more personal connection they often share with their customers, small businesses are especially well-suited to seize the Mother’s Day marketing opportunities. Mobile marketing for Mother’s Day gives small and large businesses a unique opportunity to deliver value-driven text messages that nurture their relationships and celebration plans.
But just how vital is Mother’s Day in 2023? This is a fair question, especially considering the sweeping changes that have affected how people live and do business when faced with a global pandemic. According to the National Retail Federation, 83% of people believe celebrating Mother’s Day has taken on extra importance with the COVID pandemic. And now, with traveling picking back up and a surge in vaccines allowing for more togetherness—now is the time for families to go big in May this Mother’s Day.
Getting started is easy, especially if you know a few essential tips to improve SMS engagement with your target audience. Note these tips can also be applied to other marketing channels and help inspire your Mother’s Day marketing endeavors. So, don’t let this Mother’s Day pass without texting your subscribers and encouraging new ones to join your database.
Follow these spring marketing ideas and use marketing text timing to boost your business on this memorable holiday in May.
#1
Build Your Contact List Pre-Mother's Day Using Keywords
The best way to start promoting your small business this Mother’s Day is to use the weeks leading up to the holiday to build your contact list up and out. To do this, run an opt-in campaign using Keywords that remind people of the special day, like “MOMZ.” You can utilize existing store signage, word of mouth, and social media posts to promote your opt-in campaign. In addition, you can include your opt-in campaign on signs, TV spots, email signatures, or any other marketing initiatives you are deploying. The goal is to make sure people see it and take action.
So, for example, if you promote a particular Keyword, such as "MOMZ," on a dedicated short code like 858585. Ask customers to text "MOMZ" to 858585 to receive a special 10% coupon for the day and future sale notifications.
#2
Send Promotions & Coupons by Text
Building your list should happen weeks before an event or holiday, such as Mother’s Day. But when should you start your actual holiday sale or campaign? The answer is simple—begin once you have a healthy opted-in contact list. Then, motivate your audience (aka those who opted in) to favor your business by offering something unique, valuable, and targeted to your specific customer base. For example, offering extra savings is always one of the ultimate motivators.
Other ideas include sending customers a text message with a VIP promotion, special deal, or exclusive text-only coupon. You can also offer a BOGO (Buy One, Get One) offer that encourages additional purchases. Finally, include coupons via trackable links, a text that customers can show staff, or an MMS image.
#3
Keep Your Business Top-of-Mind with Picture Messages (MMS)
Don’t have a special offer to extend to your audience? Or perhaps your organization wants to celebrate the occasion, and special offers do not make sense. That’s ok! There is value in extending a sincere message sent to help uplift and celebrate the day.
One effective way to do so is to reach out to your audience and wish them a Happy Mother’s Day with a festive image, GIF, video, or audio file. Did you know that sending such imagery with a text can amplify your message by 250% compared to text-only SMS messages?
To help you share the joy of the holiday with your customers in style, we’ve even created some Mother's Day MMS templates for you to send out. These specialized templates, which we create for multiple occasions, make creating an impressive and professional MMS message something anyone can create in just minutes.
#4
Mother’s Day Promotion Hashtags
Using Mother's Day hashtag keywords in your SMS marketing campaigns can help your promotions reach a wider audience and connect with customers who are looking for gift ideas for the occasion. Here are some Mother's Day hashtag keywords that you can use in your SMS marketing for promotions:
- #MothersDay2023
- #MothersDayGifts
- #MomLove
- #MomLife
- #BestMomEver
- #MomAndMe
- #Motherhood
- #MomsAreTheBest
- #MomPower
- #ThankYouMom
- #LoveYouMom
- #FamilyTime
- #MothersDaySale
- #ShopSmall
- #SupportSmallBusiness
- #GiftsForMom
- #MomApproved
- #MomDeservesIt
#5
Mother’s Day Gift Guides
Consider creating a Mother's Day gift guide that showcases your products and provides gift ideas for customers. Send it to your customers via SMS and MMS text messaging and make it easy for them to shop directly from the guide.
#6
Photo Contests
Hosting a photo contest is your chance to participate in a market moment and strum heartstrings. Host a Mother's Day photo contest on social media and promote it through SMS and MMS text messaging. Encourage customers to share photos of themselves with their moms or their favorite Mother's Day memories for a chance to win a prize.
Boost Your Mother’s Day Marketing with EZ Texting
One effective communication channel to create memorable moments with your customers during the Mother's Day season is text marketing, a powerful tool that allows businesses to communicate directly with their customers via SMS or MMS. Following these six tips, you can create targeted campaigns that engage your customers and drive sales this year.
If you're new to texting, try a free 14-day trial of the EZ Texting platform (no credit card needed) or see a demo of how our platform works.
Happy Mother's Day and happy texting!
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