How Texting Is Streamlining Nightlife Industry Marketing
Nightclubs and bars make their money when the sun goes down. But the opportunity to grow that line out the door happens during the day. That’s where SMS text marketing has the power to quickly and affordably grab more customers ‘round the clock.
With at least 95% of Americans are using text messaging to communicate, nightclub mobile marketing is eclipsing the more traditional and costly forms of club and bar promotions such as fliers, brochures, billboards, email, and more.
In fact, with a proven rate of nearly 100% of all texts being opened, it’s virtually guaranteed that your messages will be received and read, while fliers get thrown in the trash and emails get ignored.
For pennies, text messaging allows business owners to put their brand directly into the customer’s hand. Pairing this affordable and unprecedented access with a clever marketing strategy empowers nightclub and bar owners with an ROI that leads to increased margins.
SMS marketing also provides instant data that shows which promotions and events are popular before they happen. For example, a lounge wants to create a Happy Hour campaign offering discounted wine. Using the keyword and shortcode, they post a sign and make some flyers that say Text $5WINE to 858585. The lounge can instantly see how many responses it gets, thereby gauging what services bring in the most customers and how to improve its offerings in the future.
A good marketing strategy for nightclubs will be as multifaceted as a disco ball and make customers feel like VIPs by speaking to their needs and interests. Achieve customer loyalty through special offers, discounts, happy hour promotions, event notifications, contests, special entertainment announcements, and more.
Here are some ways to capitalize on your brand and services through SMS marketing:
SMS marketing for bars and nightclubs is the most powerful way to entice patrons onto your barstools and dance floors anytime, anyplace. With each text sent, watch that line grow out the door and around the block!
For example, utilize texting as a vehicle for mobile marketing for bars by creating a discounted beverage and appetizer offer and blasting it out to customers during lunch. You’ve now whet their appetite for a good time after work.
Special Deals
It begins with opting-in. Advertise a promotional campaign on table tents, fliers, and postcards at your business, such as, “Text GET50% to 858585,” to receive a coupon. Once the patron texts the keyword “GET50%” to the shortcode 858585, they’ve opted in to receive the coupon and future promotions. As responses filter in, business owners will know what to expect when the doors open.
Event Invitations
Start with opting-in. Advertise an event campaign or invitation through fliers and postcards such as, “Text INVITED to 858585,” for details. Once the patron texts the keyword “INVITED” to the shortcode 858585, they’ve opted in to receive the invitation and future invites. As responses filter in, you will know how many people accepted the invitation.
Pre-Order Promotions
Give your customers first dibs by sending them a text with a requested RSVP and payment in advance. Sell out your events early rather than waiting for people to stagger in, and don’t let the club down the street grab their attention first. Capture your customers before others do.
Contests
Opting-in is important. Advertise a a contest on table tents, fliers and postcards at your business such as, “Text CONTEST to 858585,” to enter. Once the patron texts the keyword “CONTEST” to the shortcode 858585, they’ve opted in to receive a confirmation and future contest promotions. As responses filter in, business owners will know how many people entered the contest.
Coupons
These should be part of a regular rotation of offerings. There is no other way of capturing people’s attention then by giving something away for free or at a special, discounted rate. By sending out the occasional coupon, you’ve reminded the customer - who may have already forgotten about you - that you’re still here and ready to provide your services.
These should be part of a regular rotation of offerings. There is no other way of capturing people’s attention then by giving something away for free or at a special, discounted rate. By sending out the occasional coupon, you’ve reminded the customer - who may have already forgotten about you - that you’re still here and ready to provide your services.
The beauty of SMS text marketing is that it is easy, affordable and efficient. It gives the proprietor the keys to unlocking more business independently without needing a special consultant or promoter, which translates into exponential ROI.
It offers the flexibility to be as creative as you want. The sky’s the limit when it comes to how to communicate with your patrons and what offers and discounts you can provide.
The feedback text messaging provides is priceless. The benefit of being able to measure customers’ interest instantaneously allows business owners to find which campaigns work and which ones don’t so that they can be better tailored to suit people’s needs instantaneously.
