The Guide to Text Message Marketing for Bars and Nightclubs
The most successful bars and nightclubs have been using text message marketing for years. Fortunately, text message marketing is a simple and easy-to-use marketing tool with the right text marketing service provider.
Introduction
Text message marketing is one of the most effective tools available. In fact, text messaging produces engagement rates six to eight times higher than email. Additionally, most text messages are opened within the first five minutes of receipt. From last-minute drink promotions to special entertainment announcements, text message marketing puts these and other important messages right in front of your customers.
Whether you’re getting ready to launch your very first text marketing campaign or you need a quick introduction to the latest text marketing strategies and best practices, we’ll give you all the expert insight needed to deploy and manage an effective text marketing strategy for your bar or nightclub. Use these expert insights to maximize your text marketing effectiveness, attract more customers, and increase profits.
Text Message Marketing for Bars and Nightclubs
As an industry-leading text message marketing service provider, we’ve seen hundreds of bar and nightclub owners use text messaging to their advantage. Additionally, we know that bar and nightclub marketing comes with its own unique challenges including limited marketing budgets, difficulty finding the right marketing channel, lack of time and resources, and more. Over the years, we’ve helped countless bars and nightclubs to create hyper-personalized, value-driven, and affordable text marketing communications.
In this ultimate guide to text message marketing for bars and nightclubs, we’ll show you what text message marketing is, how it works, and why more and more leading bars and nightclubs are choosing text messaging more than any other marketing channel.
If you're planning to promote the sale of alcoholic beverages, tobacco, or any other 18+ content, special age gating rules apply. Speak with an EZ Texting customer expert.
Getting Started with Text Message Marketing for Bars and Nightclubs
After you’ve gathered the necessary text marketing components, follow these simple steps to launch your first text marketing campaign.
1. Advertise Keyword and Short Code
Start by advertising your keyword and short code. Consider adding your keyword and short code to your email signature, social media channels, and offline sources including pamphlets, newsletters, and more. The most successful bars and nightclubs will even add the keyword and short code to branded pint glasses and drink coasters.
2. Organize Text Marketing Contacts
After contacts have opted in, it’s a good idea to organize those contacts by the source. An experienced text marketing service provider makes it simple and easy to segment contacts by source. This kind of segmentation ensures that customers receive relevant text marketing offers.
3. Deploy Text Marketing Communications
A well-organized texting database means that you’re ready to deploy text marketing communications. If you’re just starting out, try running one text promotion at a time. For example, start by sending out a weekly drink special text message. These kinds of recurring texts work well to capture repeat customers.
4. Analyze Results and Iterate
Finally, analyze text marketing results and iterate. A powerful reporting dashboard will give you all the insight needed to maximize your text marketing effectiveness, deploy promotions and offers that align with your text marketing contacts, and get customers through the door.
Sample Text Message Marketing Campaigns to Run Right Now
There are hundreds of use cases for text message marketing. Check out these sample text message campaigns that your bar or nightclub can run right now:
Special Offers
A special offer is a great way to get customers excited about a night out on the town. Example: Text SPECIAL to 858585 to take advantage of our special discount.
Entertainment Announcements
Promote upcoming musical acts with text entertainment announcements. Example: Text BAND to 858585 for a list of upcoming musical acts and performances.
Theme Nights
Theme Nights: Hosting a special costume party? Consider sending theme night texts. Example: Text PARTY to 858585 to sign-up for our costume competition.
If you're planning to promote the sale of alcoholic beverages, tobacco, or any other 18+ content, special age gating rules apply. Speak with an EZ Texting customer expert to get set up today: (800) 753-5732.
EZ Texting Makes Text Message Marketing Easy
As you can see, the benefits of text message marketing extend to bar and nightclub owners and text recipients. And with a high-powered and results-driven text marketing tool, bar and nightclub owners are well-equipped to deliver more personalized and targeted marketing communications to customers. The best part is that text messaging is a proven method for getting customers through the door — fast!
EZ Texting has worked with over 50,000 businesses, enterprises, and organizations worldwide as an industry-leading text marketing service provider. EZ Texting customers have sent more than four billion messages — and counting!
Start your text marketing journey. EZ Texting offers a variety of affordably priced plans built for any-sized bar or nightclub.
We read great reviews about EZ Texting’s service. We use it for sending out weekly messages letting customers know which local band is playing at our venue. Text messaging gives people an alternative to find out what bands, special, etc. that we have going on as opposed to having to get on our website.
Take 5 Tavern
