Group SMS Marketing for Retailers
Group SMS for retailers is an efficient and cost-effective method of engaging your customers in a crowded marketing environment. More targeted than TV, radio or billboard advertising - and more accountable than direct mail - group SMS for retailers costs businesses a fraction of most other direct marketing channels and attracts a higher response.
Various studies have been conducted regarding the effectiveness of group SMS for retailers. You may have heard the often-quoted statistic from Morgan Stanley that 91% of Americans have their mobile devices within reach 24/7, but did you also know that GoMoNews.com found brands using SMS as an advertising medium successfully reached 95% of their target audience? This is due to group SMS for retailers reaching non-Smartphone cellphones as well as Smartphones.
Other facts you may be interested in include a study conducted on behalf of ImpigeMobileStrategy.com that reported 98% of SMS messages get read with three minutes of delivery - compared to an open rate for emails of just 22%. Furthermore - according to a Neilson Study - marketing messages sent by SMS have a response rate up to eight times higher than marketing messages sent by email. They also perform four to five times better than online advertising for creating brand awareness and purchasing intent.
How Group SMS for Retail Promotions Works
Sending group SMS for retail promotions sounds a lot more complicated than it really is. All you need to get started is a computer and a list of opted-in customers you want to send a text to. Then you create an account with a group SMS service provider, compose your message, upload your list of customers and click send. Within minutes the news about your latest promotion will be being read by your customers.
In order to manage group SMS for retail promotions more efficiently, you can assign tags to your customers and sort them into groups. With this feature you can, if you wish, only send details of a promotion on sports goods to customers interested in sports goods, or details of a new store opening to customers who live in the area.
Your online account platform has message tracking and reporting features through which you receive any replies to your message. You can also analyze the results of the marketing campaign with data such as response percentages, spikes in engagement, and coupon redemption rates (typically ten times higher than coupons published in newspapers or sent via email) so that you can tweak future group SMS for retail promotions.
Group SMS for Sales Promotions from EZ Texting
If you want to maximize your customers´ brand awareness and purchasing intent, the easiest way to achieve these goals is with group SMS for sales promotions from EZ Texting. EZ Texting is an industry-leading group SMS platform that enables retailers to expand their promotional reach with the intimacy of SMS messages. Via our online platform you can:
- Forward-plan your marketing and schedule targeted campaigns.
- Run recurring or drip-fed campaigns to selected groups of customers.
- Create and save message templates for future marketing campaigns.
- Personalize promotional messages with the customer´s name.
- Send audio and video SMS messages in group SMS for sales promotions.
- Incorporate tiny URLs and QR codes to increase customer engagement.
- Forward customer responses to your personal mobile device.
There are no specific technical or design skills to learn before being able to use the EZ Texting platform; and, in order to help with the management of group customer lists, the EZ Texting platform comes with APIs to integrate with web apps such as EventBrite, MailChimp and SalesForce. We can also provide simple sign-up tools for your websites and social media channels to increase the number of customers opting in to your group SMS sales promotions.
Free Trial - Group SMS for Retailers
Group SMS for retailers is generally considered to be the most cost-effective method of communicating any sales promotion. With EZ Texting´s Free Trial, it could not be more cost-effective. Free trial group SMS for retail promotions gives you the opportunity to test our service and monitor the results via the EZ Texting platform, and with no contract.
Furthermore, when you try group SMS for sales promotions, you will gain access to our Client Success Managers - a team of dedicated professionals, who will offer advice and suggest marketing strategies for businesses in your industry sector. Why do we offer this service? Because it is in our best interests that your business thrives when you use EZ Texting for group SMS for retailers.
Call us today to discuss your requirements and get answers to any questions you may have about group SMS for retailers. Our team members will be happy to explain how group SMS for retailers from EZ Texting can lower marketing costs, increase customer engagement, generate sales and increase the profitability of your business. We will also get you started with a free trial account so you can begin texting your sales promotions to your customers straight away.
