Texting Holiday Love and Mobile Shopping This Season
December 17, 2020 — SANTA MONICA, Calif.
Over half of Americans say they’ll do their holiday shopping on their phone this year; 43% will text the ex, hoping to get back together
SANTA MONICA, Calif — December 17, 2020 — EZ Texting the leader in SMS marketing software for business, today announced the latest results of its Holiday Texting Survey. More than half (56%) of Americans will shop on their mobile phones during the holidays this year, while 43% will send a text to an ex, hoping for a reunion under the mistletoe this season.
“The EZ Texting Holiday Survey data shows Americans use texting as a way to communicate not only with family and friends but also with brands while shopping,” said Norman Happ, CEO of EZ Texting. “This is really important this holiday season, as online and mobile shopping are the biggest trend this pandemic year as people embrace the convenience and safety of shopping from their phones.”
Shop on the Go
The many ways Americans will be holiday shopping this year include:
- Mobile phone (56%)
- Computer (50%)
- In-store (50%)
- Tablet (27%)
- Catalogs (12%)
Of these different methods, the mobile phone is the device that is within arm’s reach at any time of the day and in any location of the home, as noted in EZ Texting’sHoliday Shopping Survey results published in November.
Shoppers would be most comfortable texting with clothing, shoes or accessories brands to make a holiday purchase (45%), followed by electronics (37%), home goods (30%), and makeup/beauty/skincare products (27%).
Texting Loved Ones and Exes
Americans say they will send their first “Happy Holidays” text to their children (27%), followed by their friends (25%), their parents (20%), and their partner (17%).
More than one-third (37%) of Americans send their ex-spouse or former partner a text during the holidays. More than 43% do it because they are hoping to get back together with that person, while 52% simply want to be nice and wish them well.
Holiday Emojis, Greetings and Movie Dinner Guests
Holiday decorations aren’t limited to lights on the house or a wreath on the door. People spruce up their text messages as well, saying the best holiday emoji is a Christmas tree (29%), a snowman (22%), Santa (21%), or a present (19%).
The airwaves and cable channels are filled with Yuletide movies during this time of year. In that spirit, the fictional character most Americans want to receive a holiday text from is:
- Santa (29%)
- Frosty the Snowman (18%)
- The Grinch (17%)
- Rudolph, the Red-Nosed Reindeer (14%)
- Clark Griswold (11%)
- Buddy the Elf (11%)
Americans are very divided on the movie cast they would most want to spend a virtual holiday dinner with, opting for a mixture of classics and more recent comedic fare, including:
- White Christmas (20%)
- A Christmas Story (17%)
- Home Alone (16%)
- National Lampoon’s Christmas Vacation (13%)
- How the Grinch Stole Christmas (11%)
- BElf (11%)
- Miracle on 34th Street (11%)
For more ideas and tips on the power of texting driving online and retail commerce during the holiday season, check out EZ Texting’s “How Texting Impacts Holiday Shopping: Giving Retail Businesses the Competitive Edge.”
About EZ Texting
EZ Texting is a SaaS company that delivers the fastest, easiest and most reliable way to connect. It has served over 210,000 customers and is the #1 text marketing platform for business users. The messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences. With employees around the world, EZ Texting is continuously recognized as a Best Place to Work, as well as a top product for small and mid-market businesses. The company is backed by Investor AB, Morgan Stanley Expansion Capital, ROCA Partners, and CIBC. To find out more, follow us on Twitter and LinkedIn.