Text Marketing Halloween Promotions - How to Get Spooktacular Results

The National Retail Federation estimates that American consumer will spend 8.8 billion dollars on Halloween in 2019. With figures like that, it’s no wonder that businesses large and small are looking to capitalize on Halloween enthusiasm.

At EZ Texting, we’re focused on helping companies leverage text messaging to reach large groups of subscribers and make a big impact on their bottom line. So how can texting help your business reach its holiday goals?

TEXT MARKETING HALLOWEEN PROMOTIONS

1. Drive Traffic with a Promotion

Got a special that will rake in sales? Let your subscribers know with a text message. According to Velocify, texting in the sales process can lead to conversion gains of more than 100%. Texting is a great way to send coupons, let customers know about sales, and share special seasonal offers.

2. Promote Engagement with a Holiday Greeting

Let your customers know you’re thinking of them, even if your business has nothing special to offer for Halloween. EZ Texting offers free Halloween Greetings for you to download and send via MMS.

3. Coordinate Events with a Notification

If you’ve got a Halloween event in the works, texting is the perfect way to coordinate staff and attendees. With a 100% open rate (compared to just 17% for email) it’s the most effective way to make sure your message gets received – and that people show up!

Make sure you’re not missing out on one of the biggest revenue opportunities of the year. Scare up some customers by using text messaging in your Halloween campaign!

Jessica Terashima specializes in helping businesses improve their communication strategy, content and online branding.