How to Create a Facebook Business Page

Despite all the new competition online these days, with around 2.85 billion monthly users, Facebook is still the largest social media platform in the world. So, it goes without saying that most of us, at one point or another, have created a personal Facebook profile to highlight who we are and what we like to do.

A Facebook Business Page is pretty much the same thing, but instead, it can help showcase your business and grow your following—both on and off Facebook—for free! It’s a powerful tool to leverage for small business marketing, and offers a lot of features and benefits, both free and for a fee.

For many, some of the most impactful features include:

• The option to keep your business and personal profiles separate
• A centralized way to communicate and grow your online presence
• The ability to manage your Business Page yourself (or assign management access to others)
• A wide range of customization and integration options
• Automated posting and scheduling features
• Ability to set goals and track insights

But, before you get started creating your business page on Facebook, there’s a few things you’ll want to consider and information you’ll want to gather to best streamline the process.

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Choosing Between a Business Page or Professional Mode?

Facebook provides two business-focused options: the ability to create a separate Business Page and the option to turn on Professional Mode with your existing personal account. What’s the difference, and does it matter which route you choose?

Although a relatively new offering, Professional Mode provides creators, influencers, and media makers the opportunity to build a public presence with their established personal profile. Professional Mode offers access to Facebook’s Reels Play Program and Stars which provides eligibility to make money from Reels all while offering additional tools, analytic, and business-building features that were previously only available to Business Pages.

Professional Mode allows:

• Anyone on Facebook to follow you to see your public updates
• An unlimited amount of people to follow your account
• The option for you to follow up to 5,000 accounts
• The ability to post private and public content

Professional Mode is a great option for influencers and individual creators who are using their likeness to build brand identity. So, if your goal is to maintain your profile and to share updates from a personal perspective, this is likely a good option.

Here’s how you can turn on professional mode:

• Go to your Facebook profile
• Below your profile header, select or tap the menu button (…) on the right side
• Select or tap Turn on professional mode
• To confirm, select or tap Turn on to complete the process

If you decide you don’t want to use Professional Mode, you can turn it off (or back on) without affecting your current friends, followers and profile content. None of your privacy settings will change but you may need to go to Settings to change certain visibility factors.

If you’re looking to showcase a product/service, reach potential customers, and want to create a separate business identity, a Business Page is a much better option. It still provides a robust set of tools to help you manage and track your user engagement, as well as a wide range of options to customize your Page and integrate it within your overall marketing plan.

Ready to set up your Page? Great — Let’s get started !

Prepping Your Facebook Business Page

Before you can make a Facebook Business Page, you need to already have a personal Facebook account. Don’t stress about linking your existing profile with your new Business Page! None of your information or photos from your personal account will be visible to followers of your Business account. Tying a Business Page to a personal account is simply necessary to set up your initial Facebook Business Page login, and to identify Page ownership and management/admin access. Later, we’ll go over how to assign admin rights to other users.

Here’s a few things you’ll need before you start:

Alright! Now you’re officially ready to set up your Page and grow your business. We’ll show you how it’s done in five easy steps

Promote Your Facebook Business Page with EZ Texting

Social media is an incredibly powerful marketing tool. When paired with other streams, such as text marketing, you can take your marketing potential to new heights. The EZ Texting platform features all the tools you need to sort, organize, and analyze your potential clients and customers, so that you can create more impactful content.

Want to learn how text marketing can improve your overall engagement? Contact us today to learn more!