How a Single SMS Promotion Generated This Cafe Over $1K in Sales

In the early years, Craig Mosmen, co-owner of the Philadelphia family-style restaurant, experimented with various forms of marketing — from direct mail to advertising in local papers, magazines, coupon books like Valpak, and more. He favored data-tracking methods, showing what promotions worked best and what didn’t.

Texting offers an even greater range of trackability. Mosmen could monitor which campaigns boosted sales, which links delivered high engagement, times of day customers were most receptive, watch opt-outs to improve message engagement, and more.

Mosmen could also use EZ Texting’s platform to simplify internal staff communications and feel confident scheduling updates would be more readily received.

After sending exclusive offers available only to his SMS subscriber list, the Couch Tomato Café saw a remarkable spike in sales. For example, with one single promotional text, Mosmen estimates the restaurant took in about 70 additional orders and an excess of over $1000 in a single night.

The Couch Tomato Café continued their SMS promotions and has since expanded their original location and opened doors for a second branch in Pennsylvania.