Bulk SMS for Retail
Bulk SMS for retail is an intimate channel of communication that businesses can use to increase promotional reach, create greater brand awareness, develop customer loyalty and achieve better response rates. With bulk SMS for retail marketing, your message goes directly to your customer, wherever they are, whatever they are doing.
People read SMS messages - and quickly. More than 98% of SMS messages are read within three minutes by the 91% of the population who keep their mobile devices with them at all times. Consequently, businesses using a bulk SMS service for retailers reach their target audience 95% of the time.
Compare that level of effectiveness with TV advertising, billboard advertising or online advertising - in fact, any form of direct marketing you care to mention. Then consider the cost. The only channel of communication that comes close to bulk SMS for retail in terms of cost is email - where just 22% of those messages that get through a spam filter are read the same day.
You don´t need a Smartphone to receive an SMS. You don´t even need an Internet connection. Marketing messages sent by SMS have a greater promotional reach, create greater brand awareness and develop customer loyalty. That is why bulk SMS for retail marketing has a response rate up to eight times higher than any other channel of direct marketing.
How a Bulk SMS Service for Retailers Works
SMS messaging is becoming the communication channel of choice for many Americans. Businesses can leverage this information to replace “hit and hope” advertising mediums with a channel of communication that people prefer, and that is not complicated or expensive to use.
All you have to do to start sending your customers marketing promotions by text is to subscribe to a bulk SMS service for retailers. You log into your online account and compose your marketing message. You then upload the group(s) of customers you want to receive the SMS and click send.
Customers are sorted into groups by tags in order to manage them more easily. This feature means that, rather than send your entire customer database details of a special offer on fine wines, you only send it to the group of customers that have expressed an interest in receiving drink promotions. Within minutes your text message will be received and read by your target audience, and you can use the bulk SMS service for retailers to monitor how well your campaign is doing. Tracking and reporting features provide valuable data on customer engagement that can be used to fine-tune future marketing campaigns for even better response rates in the future.
Bulk SMS for Retail Marketing from EZ Texting
Bulk SMS for retail marketing does not come any easier than with EZ Texting. For more than a decade, our platform has been helping businesses increase their promotional reach, create greater brand awareness, develop consumer loyalty and achieve better response rates. EZ Texting´s platform helps businesses cut through the noise of other advertising mediums with features that allow you to:
- Personalize marketing campaigns with the customer´s name.
- Send customers images, videos and audio messages via MMS (multimedia messaging).
- Create and save templates for future marketing campaigns.
- Incorporate coupons, tiny URLs and QR codes into messages.
- Integrate with web apps such as SalesForce, MailChimp and EventBrite.
- Forward-schedule bulk SMS for retail marketing.
- Forward customer responses to a mobile device anywhere in the country.
With our versatile platform, you can create recurring or drip-fed marketing campaigns for different groups of customers, schedule them in advance and then adjust them as necessary when you find out what works and what doesn´t. Alternatively, our Client Success Managers can advise you on tried and tested techniques that have proved successful for other businesses in your industry.
Free Trial Bulk SMS for Retail
If you are tempted to give bulk SMS for retail a try, but don't know where to start, why not give our team a call to find out more about our pricing plans? Our Free Trial allows you to try our industry-leading platform and see EZ Texting in action in your own environment.
Furthermore, in order to increase your promotional reach as much as possible, we will give you free widgets for your website and social media channels. This is so your online visitors can also opt in to receive your marketing campaigns by text. Ultimately we want your experience of EZ Texting to be as successful as possible.
Call our team today to find out more about our Free Trial offer or to learn more about bulk SMS for retail. Our Client Success Managers will be happy to answer any questions you may have about bulk SMS for retail marketing and assist you in any way they can to increase your promotional reach, create greater brand awareness, develop customer loyalty and achieve better response rates with EZ Texting.
