3 Reasons Your College Campus Should Use Mass Texting

SMS marketing and mass texting aren’t just for marketing professionals or businesses anymore. In recent times, universities and colleges have begun utilizing this convenient mobile communication tool for many reasons. Not only does it open the floodgates of communication between students, but it also helps school staff and recruiters keep in touch with one another and the co-eds. Here are three reasons your campus should get on the mass texting bandwagon of higher education.

Quick and Efficient Emergency Alerts

School tragedies, such as shootings, sexual assaults, and bomb threats, are increasing at colleges and universities. Taking a proactive approach to these threats can help protect students and personnel alike. Numerous schools have partnered with mobile carriers to distribute quick and efficient alerts via mass text as part of their emergency protocol. Besides emergencies, mass texts can warn off-campus faculty and students about severe weather conditions and school closings.

Recruiter Efforts

A recent study by Royall and Company found that 57 percent of 8,515 college-bound high school seniors surveyed would be compliant with receiving texts from colleges. To get more students on board with mass texts from your campus, text only those who opt into your program, create a call to action, give them an enticing incentive (such as a discount on textbooks or school supplies), always make your texts actionable, and never, ever overdo it. If you text too much, you risk losing busy co-eds as subscribers.

Likewise, the recruiting department can use mass texts to make appointment notifications to send to co-eds who would otherwise forget due to their busy schedules.

Streamline the Administrative Process

Scheduling a meeting with your entire department or staff can be frustrating for any company, especially for colleges and universities, since everyone is always busy. Instead of emailing or slipping notes into numerous mailboxes, schedule a mass text to remind your faculty about an upcoming meeting.

Mass texts can be a great way for colleges and universities to do several things, including notifying folks about an emergency, simplifying admin processes, and making recruiting efforts much more efficient.