EZ Texting Customer
Research Survey
Introduction
Earlier this year, EZ Texting conducted the Consumer Texting Behavior Report showcasing the power and convenience of text messaging to drive engagement, connection, and action at scale.
To continue the conversation, we shifted the spotlight to our customers in the 2022 Customer Research Survey, which delved deeper into their texting behaviors and preferences on the EZ Texting platform.
Our customers reported that the platform continues to serve as their go-to marketing tool due to its proven ROI, ease of use, and unique customer-centric capabilities.
Methodology
The 2022 Customer Research Survey was conducted online through Survey Monkey by EZ Texting from April 1 to April 29, 2022, to identify critical insights about operator behaviors and satisfaction with the EZ Texting platform.
Over 240 current customers, from nonprofits and realtors to ecommerce businesses and educational institutions, were qualified based on account size.
EZ Texting is Easy
Safety Director, Keystone Engineering
Most EZ Texting customers have little, or zero, text marketing experience prior to using our platform. Regardless of marketing savvy or text capability, the majority of customers who participated in this survey consistently touted ease of use when describing the EZ Texting platform.
EZ Texting customers:
Most EZ Texting customers have little, or zero, text marketing experience prior to using our platform. Regardless of marketing savvy or text capability, the majority of customers who participated in this survey consistently touted ease of use when describing the EZ Texting platform.
VP, Student Engagement at
Ohio Technical College
An Indispensable Marketing Tool
Owner, Billings Livestock Commission
When we asked EZ Texting customers how important EZ Texting is to their organization, the majority responded in the affirmative.
Customers’ feedback in the 2022 Customer Survey echoed what customers had organically reported over the past year — EZ Texting is essential to their business.
Most EZ Texting customers have little, or zero, text marketing experience prior to using our platform. Regardless of marketing savvy or text capability, the majority of customers who participated in this survey consistently touted ease of use when describing the EZ Texting platform.
Co-Owner ATX Auctions Salt Lake City
A Game-Changing Utility Player
With applications across multiple businesses and organizational functions — from giving a lift to marketing campaigns to halving time spent on communications — it’s no surprise that a range of professionals are adopting text marketing to send a variety of messages.
We also found that 73% of our customers are actively working to expand their reach and grow their text marketing lists. They’ve come to the right place, as EZ Texting offers multiple ways to capture new contacts, including the ability to upload a complaint contacts list directly from a spreadsheet using our .CSV template.
Bariatric Program Director at Bailey Medical Center
Conclusion
We’re always in conversation with our customers and use their feedback to continually improve the EZ Texting experience.
Through this process, EZ Texting customers will find even more opportunities to have personal conversations that strengthen relationships, increase engagement, and grow their business or organization.
Principal Lee & Associates Real Estate Brokerage Firm